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If you’re involved in Social Media/ Networked Communications as a marketer or businessperson, one of the key questions you ask yourself is: How can I add value to my community ? Take that question and look behind it to see this (more important) query: What are the unmet needs that I can address? Always, a big need is targeted information. So, feed people. Here are a few starting points: 1. Almost every audience needs consolidated and/or curated content .