Dogster has never been a Web 2.0 darling. At first glance a social network for pets isn’t the most innovative idea, and its audience is limited to the kinds of wackos who make name tags for their dogs at conferences or create elaborate fictional personalities for their cats . But with the benefit of hindsight, Dogster has done two things very, very right: It never raised venture funding and never relied on an ad network for revenues.  The result is its network of sites– Dogster , Catster and Snuzzy – that focused on maximizing revenues early on instead of aiming for user growth for the sake of user growth.

Dogster has never been a Web 2.0 darling. At first glance a social network for pets isn’t the most innovative idea, and its audience is limited to the kinds of wackos who make name tags for their dogs at conferences or create elaborate fictional personalities for their cats . But with the benefit of hindsight, Dogster has done two things very, very right: It never raised venture funding and never relied on an ad network for revenues.  The result is its network of sites– Dogster , Catster and Snuzzy – that focused on maximizing revenues early on instead of aiming for user growth for the sake of user growth.