So I’ve read and poked around a bit on BackBlaze’s cheap storage, and there is a key point that I want to bring up: Total Cost of Ownership!  Om Malik at GigOm makes the following point: Nevertheless, this move by Backblaze is interesting because it addresses the current logjam in the hardware business. At our Structure 09 conference, Facebook’s VP of engineering, Jonathan Heiliger , lamented how the chip industry and hardware makers fail to address the needs of the big spenders: web companies.