Celebrities know a thing or two about getting people talking. You don’t have to see Perez Hilton’s traffic stats to know that we’re a nation obsessed – with Britney, with Lindsay, with the lovely Rihanna. So why not borrow a little bit of that star power and use it to boost sales in your online store? Here’s how. A large part of a celebrity’s influence has to do with her name. Coincidentally, the things you’re selling on your site also need names.

And it was not pleasant! Gerard Butler was involved in an argument with an elderly Queens couple after their dogs got in a fight near the Long Island City set of his film The Bounty on Monday. It depends which story you believe, but Fred and Maria Varecka claim that Butler viciously yelled at the [...]

Several months ago, we reported that the half brother of Jacqueline Kennedy Onassis, James Auchincloss, was exposed as a kiddie porn fanatic, which prompted the police to search his home and computer. Today, James was charged with 30 felony counts of “abuse resulting from the alleged duplication and possession of images of child pornography.” Apparently, there [...]

More details have come to light about Monday’s dramatic fight between Travis and Shanna, which led to Moakler calling the cops on Barker! Travis believed Shanna’s “uncle”, a convicted child molester, was at the Moakler family home in Rhode Island when Barker arrived to drop off the kids with Shanna. Travis spottied what he believed to [...]

Get your fill on this reality crapstorm while you still can loyal viewers, because there isn’t enough for you to keep Big Brother on the air much longer. It was just announced that after the series’ next season, which will be its 11th, the plug will be officially pulled on Big Brother in the U.K. Sources [...]

For shows that depict reality, you can expect a lot of manufactured changes on The Hills and The City come their September 29th premiere. Liz Gately, senior vice president of MTV series development and executive producer of both shows, fills us in on a few scripted realistic developments. Most noticeably, Kristen Cavallari has replaced L.C. on [...]

And, Spears even made a “funny” new commercial with host Russell Brand! Ch-ch-check it out (above).

Is she afraid a little skin will ruin her homewrecker image?! Mel Gibson’s babymomma-to-be, Oksana Grigorieva, is suing Samuel Oriti, a man who took pHOtos of the “model” in lingerie in 2004 and has begun selling them for profit. He told her the images would be used to negotiate a deal with a prominent lingerie [...]

The nurse accused of giving Michael Jackson a “Propofol cocktail” by Dr. Conrad Murray says the Doc is lying! Cherilyn Lee adamantly denies ever administering Propofol to MJ, and believes Dr. Murray is twisting her words around! Lee previously informed Dr. Murray that she gave Jackson a “nutritional cocktail” of intravenous vitamin C, which the nurse believes [...]

“I find it rude when people ask me why I never ‘fixed’ the gap in my teeth.” – True Blood star Anna Paquin tells Us Weekly [Image via WENN.]