David Horvath asked: Apple is good at marketing and selling itself as a lifestyle brand but that is about it. I am a diehard apple fan. Apple says it’s because 3G drains the iphone battery . However, there is news on the horizon of a new 3G iphone. Apple did an upgrade which was supposed to make the unlocking software obsolete. It seems that these software developers may be able to overcome any locking features Apple may introduce. Apple did an “upgrade” which was supposed to make the unlocking software obsolete.

Yeah, we’re sure there are only so many ways you can feature a bit of Brian Eno-produced stadium rock in space in support of your hip, relevant tech company, but we’d say RIM copped a bit much of Apple’s style in its new U2 ad. Check out “BlackBerry loves U2″ and its iTunes-touting Coldplay inspiration after the break for all the shimmering, uncanny similarities.